The Telegraph in the UK has just published a list of what it considers to be the worst airline liveries. My national airline tops this list with the Hobbit themed 777-300ER aircraft. This debate was sparked with Air New Zealand’s new aircraft livery recently announced. The new Air New Zealand livery in my opinion looks more like leveraging the All Blacks rugby team rather than having an identity of their own – but that is another debate.
The list by Telegraph has left off one airline that I can only describe as one of the most ill-conceived ideas of all time.
Aircraft livery and design in general can be a very subjective subject. The same design can be loved by some and hated by others. Having a conservative design that no one has an opinion about either way may be safe but could also be forgotten about. Creating debate can significantly enhance brand awareness which is usually a good thing, but not always.
The list of worst airline liveries (according to Telegraph):
- Air New Zealand (Hobbit livery)
- Nok Air
- Bangkok Air
- S7 Airlines
- Cebu Pacific Air
- Air Jamaica
- Air Tahiti Nui
- Frontier Airlines
- Edelweiss Air
- Caribbean Airlines
- Wizz Air
- Hawaiian Airlines
View the images here: telegraph.co.uk
But, where is the one I think should be top of that list? That airline is Norwegian. What were they thinking? Was no one prepared to stand up in the board room and point to the elephant and say its name? I hate to say it, but it’s so obvious to me that it looks like a stylised used female sanitary product. I don’t know how else to describe it, what else it could be?